Elena Vosnaki, author and senior editor at Fragrantica.com and founder of Perfumeshrine.com, says that gourmands have currently taken over the market, alongside fragrances with Middle-Eastern ingredients, such as oudh (though she says that’s more popular in niche fragrances). “For the designer and mainstream segments, gourmands are reigning right now,” says Vosnaki, and she has a few theories why. “There are several factors contributing to that: the pandemic, which made us all seek solace and comfort, the war in Europe which created a throwback to tried and tested solutions for the market, plus the companies that have been steadily producing and launching gourmand fragrances for the past 10-15 years,” she explains.
Perfumer Marissa Zappas echoes the fact that most commercial perfumes released in the past decade are technically gourmands, even if they aren’t necessarily marketed that way. “In general, perfumes are much, much sweeter than they were 20 years ago,”