Online Shop and Store

If you’re reading this, you probably appreciate how much Who What Wear’s fashion editors love to shop. And they’re really, really good at it. Between trend forecasting and test-driving them, if it’s worth adding to your wardrobe, we’ve probably written about it. Whether you’re interested in investing in the season’s biggest trends or simply investing in new staples, Who What Wear has you covered.

Now, a new month means it’s time to turn the spotlight back on our favorite shoppers—you! Below, you will find the most popular fashion pieces under $300 that Who What Wear readers (and, let’s be honest, staffers) actually purchased over the past month, along with a few notes about why we also love each item. Think of it as a Who What Wear nomination seconded by hundreds—sometimes even thousands—of our readers, updated monthly to reflect the best purchases we’ve made and what is still available and

Are you ready to see my latest fall finds? Today I am sharing outfits from Amazon, Target, Walmart, Cato Fashions, and more! I am sharing 9 different looks that will cover every need…comfy casual at home, weekend, church, or work. The cardigan I am sharing from Walmart has already been worn multiple times and I hope you girls love these looks as much as I am.

I am loving the tiered dress I just got from Amazon! This is a swing-style dress with a v-neck neckline. This dress comes in multiple color options; I am wearing the 4045-khaki for reference in a large. I could have worn a medium, but a large gave me the length I wanted. This dress is 20% off plus a 5% off coupon you can use, YAY! See the dress here. Style this dress with a denim jacket, and add a belt for

Hello, Fall 2022, and hello boots season. As much as we love the comfort of dainty summer sandals, we get excited about updating our footwear, especially boots. Depending on where you live, buying new boots is a prerequisite each fall and winter. Here in Canada, we value the importance of wearing winter boots and updating them frequently because they endure a heavy beating throughout prolonged winters. Slushy salted roads will damage the best of winter footwear and even winter outwear. Is that an excuse to shop the latest boot trends? Absolutely. Got to keep our limbs warm and stylish.

The 2022/23 Boot Trends Report

I’ve spent most of September rounding up the latest boot trends for fall and winter this year. There’s so much going on in the world of fashion and brands are going full fledge with live shows after two-year hiatus due to the pandemic. It

Are you a cool girl? Hahaha! I think most of us women consider everyone else to be cooler than ourselves. Amiright? Especially as we get older, it becomes more and more difficult to really feel cool. By this time our kids have rolled their eyes at us so many times we’ve left all the cool vibes behind. And despite the fact that those same kids have generally come around again to seeing us as wise beyond our own estimation, we still feel pretty dorky when we get around the younger set. But let me whisper something in your ear, dear friend over 50. You are one of the coolest girls I know! Why? Because you’re still showing up and giving it your best. And you absolutely can wear what the cool girls are wearing this fall.